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NUCARS2020 @ IVA Driebergen Business School

In its 90th year of educating young professionals, IVA Driebergen Business School is happy and honoured to host NUCARS2020. IVA Driebergen Business School is very proud of having been part of NUCARS since the start of this program in 1997.

Schedule NUCARS 2020



Cross cultural teams

Almost 60 automotive students from 8 business schools take part in this week long program. They compete in a digital management training game (see below). They compete in multinational and cross cultural teams in order to learn from each other's backgrounds and mindsets.

Game overview

Northwood University Computerized Automotive Retail Simulation (NUCARS) is a management training game that puts the automotive students as close to reality as possible in an academic environment. The game in use is Stratsim Management by Interpretive Simulations about the automotive industry.

Complex industry

The simulation is as realistic as possible, given the complexity of the automobile industry. Of course it has been simplified somewhat so participants can focus their time and energy on strategic issues. However, the simulation retained as much realism as possible to make it easier to quickly understand the overall environment.

The students form the management team of an automobile company. As such they must manage short and long term objectives, making integrated decisions that impact all areas of business. Teams compete directly against each other which means that their results depend on their competitors' decisions.

nucars iva driebergen game


  • Developing a business definition and implementing a profitable long – term business strategy
  • Identifying market opportunities and creating product / service offerings to satisfy them
  • Analyzing competitors and understanding their strategic intent
  • Creating the corporate infrastructure necessary to sustain growth
  • Allocating scarce resources among products, functions, and other investment alternatives
  • Exploring the options of marketing and sourcing internationally(optional)

Performance Measures:

Team performance can be judged by (among others):

  • Net Income and Cumulative Net Income
  • Stock Price
  • Total Shareholder Return
  • Return on Equity, Return on Assets, Return on Marketing
  • Earnings Per Share
  • Market Share
  • Return on Sales